Saturday, 11 November 2017

Instagram Masterclass with Matt Inwood

I'm very proud to announce my very first event of 2018 will see me take a step back from the kitchen and curate a few events based around areas of interest. This is the first of many events like this that will look at different skills and aspects of the food world that I find very interesting and I hope you will too. 

"The photograph you take with your camera is the imagination you want to create in reality" - Scott Lorenzo

It comes as no surprise that the first event should focus on something that is so at the heart of modern society. Social media and photographs. These have become a part of every day life for a vast number of the worlds population and the ability to share aspects of ones life though these channels is ever increasing. 

Especially when it comes to the world of Instagram. 800 million users engaging the with service at least once a month and 500 million on a daily basis (try several times in an hour for some of us!). It's growth shows no sign of slowing down and is dwarfed only by FaceBook.

I find it fascinating, addictive and an amazing way to get across what I am up to especially when it comes to food!

This is where Matt Inwood comes in. Matt is an art director and designer with a great passion for Instagram and phone photography. He has worked with some of the country’s best chefs, foodies and food photographers during his working life. He understands both the power of Instagram as a marketing and communication tool, but also loves the way that the app enhances how people think and create in the world of food. He has worked with many brands and individuals to create content exclusively for their Instagram accounts and 100% believes in the power of the app to help organically build and develop a brand or business with passion and integrity.

I could not agree more with Matt on this and if you think like us and want to know more about the world of Instagram then this is for you. 

I hasten to add this is not just about food but the skills you will pick up and learn will not  only help with taking and producing better images of what ever it is you want to share on the app but also how to use Instagram more effectively. It would also be suitable of those new to Instagram.

I'm very honoured to have Matt at this event his very first in Wales. His workshops around the UK are highly regarded and massively popular so I urge you to book as soon as you can!

For tickets and more information please click on the following link!

Hope to see you there!

Monday, 6 November 2017

Indian Summer - Look Back

The last two months for me have been another eventful chapter in my little food adventure. I feel I've turned a corner and am stepping out from under the MasterChef umbrella. Doing my own thing and loving it. September saw the start of my Indian Summer campaign, my new branding and putting my own style of food out there for people to try. The whole aim of Indian Summer was to show the vibrancy of Indian food and how it can be interpreted in a myriad of ways. It was also very important to me that I start to forge my own style and show how my food is evolving and hopefully improving. 

It all started way up high on the roof terrace of Jacobs Market with the brilliant Lost Lands Cinema and the fantastic food film 'Chef'. The food was my take on the classic kebab! My version of this national treasure used the very best Welsh PGI lamb shoulder slowly roasted over night, shredded and then crisped up. This sat on top of a fluffy home made naan bread, mint yogurt spiked with cumin, topped with my signature chilli sauce, pickled onions and coriander. For the vegetarian version I crisped up slabs of paneer until golden in a spiced coating then served exactly the same as the lamb kebab.

The dessert was my first collab with the brilliant Pettigrew Bakeries. We recreated the New Orleans classic beignets (little doughnut style morsels of heaven) served with a rich Green & Blacks dark chocolate sauce. David who is the mastermind behind the Pettigrew empire is a real inspiration to me and has become a great friend and mentor over the last year. 

I've been a big fan of the roof top cinema since it started and I'd like thank Ian who runs Lost Lands cinema for inviting me up there and sorting it all out! Thanks for all the help dude much appreciated! Also to Meat Promotion Wales for the backing, Oriel Jones for the lamb and the saint like John and Ceri Cook from Arbennig for letting me use their amazing ovens (again!). I had a blast doing this and was the perfect start to Indian Summer!

I was also lucky enough to take my Indian Summer vibes to Abergavenny Food Festival this year and I had to pinch myself a little to believe it actually happened. This for me was dream come true! I've been a fan of this festival for a number of years but to actually be there showing off my food and what I am all about was for me incredible. There was mango lassis and spiced roasted peach for the masses! Thank you Abergavenny I hope to see you all again soon!

The business end of Indian Summer came in the form of my supper clubs at Pettigrew Tea Rooms. I put so much effort into devising this menu and really trying to showcase what I can do. This was my heart and soul, this is what it is all about and this is what I was most anxious about. To say I pushed myself is an understatement but I am so pleased with the outcome! Smiling faces and full stomachs are what I'm trying to achieve! Sometimes when we are busily working away downstairs at the supper club and I catch the hubbub of conversation in the air from the dining room full of people having a good time that for me is the best feeling. Thank you to all that came to the supper clubs, I really appreciate the support. 

Not only that but if it wasn't for the phenomenal team at Pettigrew this would not be possible. I don't ever really want to do a supper club without them.

By no means was everything all plain sailing and Instagram photos of having fun, but I am not the finished article. I am learning all the time, I am improving all the time and I am loving every minute of it. Even when I wish the ground would open up and swallow me whole, it did not deter me. Which can only mean that I am meant to do this. I've said this before and I'll say it again, I'm just getting started.